wandergoods.example
Nothing on your homepage tells someone what you sell or what it costs. There are no prices, no shipping information, and no reviews, so a first-time visitor has to click into a product page before they learn anything. Most of them don't.
How you compare
2 of 3A score on its own is trivia. Put a competitor next to it and you can see exactly what they do that you don't. Adding one is free.
What your homepage could look like
Phone viewSame products, same photos, same prices. What changed is what people see first.
The colour in the mockup is pulled off your own site. This is a layout, not a finished design.
What's costing you customers
3 of 6Ranked by what each one costs for this goal. Pick a different goal and the order changes.
Your headline doesn't say what you sell
highThe big text at the top says "Made With Intention." That could be a candle shop, a clothing brand, or a furniture company. Your title tag says "Handmade Ceramics," which is the useful part, but that only shows in the Google result and the browser tab. Someone arriving from Instagram sees the slogan and nothing else.
People who can't tell what you sell in the first few seconds close the tab instead of scrolling.
There are no prices anywhere on the homepage
highYour featured products show a photo and nothing else. No price, no product name in text. Shoppers use price to decide whether you're worth their time, and hiding it reads as expensive. They have to click into a product page to find out, and that's one more step than most people will take.
Every extra click before someone sees a price is a place they can leave.
You never say what shipping costs
highShipping isn't mentioned on the page at all. For handmade goods that ship in a box, this is the first question people have, and unexpected shipping cost at checkout is the single most common reason a cart gets abandoned. If shipping is free over a certain amount, that belongs at the top of the page, not in a footer link.
People who don't know what shipping costs assume the worst and don't start checkout.
3 more problems, and every fix written out
Or have me do it with you
One to oneEverything in this report is work you'd be doing yourself. If you'd rather not, we can go through wandergoods.example together instead.
- A call, one to one, on your own homepage
- All 6 problems worked through in the order that matters
- A price for the work once I've seen how much there is
The call costs nothing, and there's no price until I've seen the site. Your score and all 6 problems come with the message, so we don't start from a blank page.